Vision & Strategy


Freedom to be, naturally !


  • Concentration in the activities of larger increased value: design and distribution;
  • Preservation of high levels of customer satisfaction, loyalty and relationship
  • Focus on the quality and innovation in the conception, used raw materials and distribution;
  • Focus of international business on core markets with high growth potential;
  • Sustained improvement of profitability and balance sheet solidity;
  • Staff enhancement, motivation and compensation